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Amadeus Redha
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Amadeus Redha
London doesn't run on a calendar. It runs on moments: the first cold night, kick-off, the 6pm Valentine's panic, the 2am shift finish. This is a working tool that turns each one into a campaign brief, with the plan behind it.
Pick a London moment and get a brief: the categories that spike, the idea, the channel mix, a partner and a measure.
Responds to: cultural relevance and brand awarenessA 90-day plan, the team shape, a partnership shortlist and the scorecard I'd want to be held to.
Responds to: owning the full function and the teamTen years building marketing functions and running brand and demand campaigns. CV and LinkedIn at the end.
Responds to: brand intuition and influencing powerSixteen moments, each built as a brief from my own point of view. Shuffle through them or copy one out. Or describe your own and Claude drafts it live.
Responds to: cultural relevance and brand awareness · cross-functional integrationZapp isn't selling speed. It's selling the moment, saved, and premium means getting the taste right as well as the timing.
Plan around what London is doing tonight as well as the retail calendar. Triggers such as weather, kick-off and shift ends live in CRM, not in a deck.
Every push is a piece of brand. Fewer, sharper, better-timed messages, written with the Creative Director.
Not the obvious ones. Brands and people that make a Zapp customer feel understood, not targeted.
Each campaign launches with a hypothesis and a holdout, so the creative risks are ones the business can measure.
Campaign strategy, social and OOH, paired daily with the Creative Director.
Triggers, journeys and Zapp+ retention. Owns the holdouts.
Paid social and search, postcode-level targeting, CAC payback.
Brand partners, creators, experiential and the London radar.
A starting shortlist of partner types. Effort and impact scores are my first-pass estimates.
I have spent 10+ years building marketing functions from the ground up and running full-funnel, culturally led campaigns, in-house and for brands including IKEA, Juventus and the Royal Albert Hall. I'm Head of Marketing at Brandpie, where I took the function from one person to four, and strategic advisor to the CEO of Fifth Corner.
Outside the day job I write and direct films (BAFTA- and Netflix-recognised), which is why taste and storytelling matter to me as much as the numbers. I'm based in London and my notice period is one month.
E-mail: amad.redha@gmail.com · Mobile: +447879996320
Marketing Leader and Board Advisor with 10+ years of experience leading marketing strategy, integrated marketing, and revenue growth across scale-up, startup and subscription-based businesses. Built marketing functions, shaped market positioning, and delivered campaigns influencing more than £4M in new business opportunities and 250% more inbound demand.
Acting as an independent brand and marketing advisor to the Founder/CEO of Fifth Corner – a tech business launching in Q1 2027. Advising on end-to-end strategy ranging from brand to demand generation. Achieved cost savings of over £120,000 by producing brand strategy in-house.
Managing integrated marketing, sales enablement, content, product, events and brand strategy, while acting as a strategic brand positioning advisor for clients. Building market presence in UK, US and EU markets.
Key achievements
Led marketing for one of the UK's leading mental health charities during a period of rapid growth and national demand.
Led global marketing programmes across three international consultancy brands, delivering global and local campaigns for a 1000+ employee subscription-based business.
Led all marketing activity for a rapidly growing social media startup.